Trump towers, Trump golf courses, trump steaks would be valueless if separated from DJT. He, his gaudy bragadoccio are the brand,are the value. And now as he has said "the brand is hot". The Trump presidency goes beyond conflict of interest. It is monetizing the presidency. - gwc
World, Show Trump (and the Kids) the Money!
by Josh Marshall
The point is that there's no way to sell this operation to Larry Stein and have these gaudy monstrosities become Stein Towers. The value disappears or almost entirely disappears once the name goes. The value of this business is inextricably tied to Trump's (or his immediate family members) owning them and using his name. As we speak he's doing precisely the same thing, just with the value of the Trump name turbocharged with the new "President of the United States" brand which generations of Americans have been building up for almost a quarter of a millennium.
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