OHIO OK's unsolicited text messaging as advertising

Direct solicitation - in person, by phone, etc. of accident victims and others in need of legal services has been widely repudiated - even by trial lawyer who seek to shed the "ambulance chaser" label.  The problem, of course, is that ambulance chasing is a good way to find clients.  So what about text messaging? In opinion 203 an Ohio Supreme Court Board has said that RPC 7.2 permits text messaging as a form of advertising.  It is not equated to the phone call or the knock on a door. - GWC
Ohio Supreme Court Board of Grievances OK's Text Messaging
OPINION 2013-2
Issued April 5, 2013
Direct Contact with Prospective Clients: Text Messages

SYLLABUS: Prof.Cond.R. 7.2 allows lawyers to use text messages to solicit
professional employment from prospective clients. However, text message
solicitations must also comply with Prof.Cond.R. 7.1 and 7.3 and all applicable
federal and state laws, rules, and regulations.

QUESTION PRESENTED: May Ohio lawyers use text messages to solicit
professional employment from prospective clients?
h/t Legal Ethics Forum
'via Blog this'