New Jersey Supreme Court Modifies rPC 7.5(e) to Permit Descriptive Law firm Trade Names
The New Jersey Supreme Court has relaxed its rule on law firm trade names. The court now permits descriptive names such as ""Millburn Tax Law Associates, John Smith, Esq." The name must include the last name of one or more lawyers. But names like "Budget Lawyers" or "Tax Fixers" which are comparative or suggestive of ability to achieve superior results would not be permitted. The Court has saddled its Advertising Committee with the task of monitoring and reviewing compliance.