Thursday, February 9, 2012

Chrysler CMO on Snagging Clint Eastwood for Super Bowl | Special: Super Bowl - Advertising Age



"The world's gonna hear the roar of our engines.  The second half is about to begin."  That was Clint Eastwood's punchline in Halftime in America - Chrysler's two minute Superbowl TV ad.

A brilliant piece of retro rhetoric.

The biggest roar in America is for Superbowl touchdowns.

It was a straightforward statement of national pride.  But no one will persuade me that  the"second half - second term" parallel was not acutely felt.

Clint Eastwood and Chrysler believe in giving credit where credit is due.
Chrysler CMO on Snagging Clint Eastwood for Super Bowl | Special: Super Bowl - Advertising Age:

And this is the ad:


'via Blog this'

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